Ciao, I’m Elena ✨ I’m a Creative Consultant with 10+ years of expertise in luxury brand strategy and a growing track record of shaping beauty, wellness, and cultural experiences.
About Me
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About Me *
I’m a New York-born creative living in Italy since 2011, with a background in marketing and a career focused on luxury branding and digital storytelling.
After years in corporate leadership roles across social media and brand communications, I now work independently as a consultant, educator, and creative collaborator. My experience includes leading viral campaigns for some of the most iconic brands associated with Italian lifestyle, including Maserati and Belmond, as well as advising on over 60 initiatives across the globe for names such as Loro Piana and Juventus.
At the heart of my work is energy. I help people and brands express their values and what makes them unique with clarity and depth through storytelling, positioning, and content strategy.
In parallel to my consulting work, I explore my passions through other ventures. I’m a certified Reiki practitioner, co-host of a pop culture podcast, and a secret travel designer offering curated experiences in Milan and throughout Italy. These are more than side projects, but rather different channels for the same mission: to inspire, guide, and connect.
✨ If your brand needs a sharper story or a new direction, let’s talk. I’m here to help you elevate.
Creative Strategy Services
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Creative Strategy Services *
I bring structure, energy and creativity to every collaboration. I’ve led award-winning campaigns and continue to apply that same level of excellence to projects of all sizes from early-stage entrepreneurial endeavors to established global brands.
My focus is always on crafting a memorable message, attracting the right audience, and elevating perception.
Whether you’re launching a new product or energizing your brand, I offer support across strategy, messaging, execution, and amplification.
My services include:
Brand voice development and TOV
Taglines for brands and new products
Social media strategy (focus on TikTok, Instagram, Youtube)
Content creation strategy and amplification tactics
Editorial calendars and launch timelines
Moodboards and creative direction
Copywriting
Creative brainstorms and sprints
Monthly social media audits and quarterly positioning check-ins
