Small changes produce big results. Are you ready to spread your wings?
This is The Butterfly Effect.
I help companies soar, guiding them as they embrace and showcase what makes them unique. Let’s share a story that your current and future clients will never forget, told through persuasive copy and powerful images.
It’s not just about the aesthetic – it’s data-driven, increases revenue and connects with an international audience.
Storytelling, Corporate Rebranding and Social Media Strategy.
From 2015 to 2018, I sharpened my skills in the luxury travel industry as Social Media Manager for Belmond hotels in Italy & Mallorca, generating organic growth of over 100K followers on Instagram between the 7 hotels.
Previous professional experience in Milan and New York at Eni, RAI, la Repubblica, We Are Social and Musement. Master in Media Relations – Università Cattolica, B.A. in Italian and Media Studies – Fordham University.
Recognized as a “photographer in Italy to follow on Instagram” by GQ Italy and Thrillist, my work has also been shared by Condé Nast Traveler and offline in exhibits by Tiny Atlas Quarterly in New York and San Francisco.
Made in NYC, inspired by Sicily, based in Palermo.
Born and raised in The Bronx, New York. After visiting more than 30 countries, there was always one place that felt like home: Italy. I spent 7 rewarding years in Milan and dared to give up city life to follow my dreams to Palermo, Sicily. I’ve now set my roots on this enchanted island where I work as a consultant for Italian and global brands. I believe in everyday miracles and red lipstick, and I’m currently obsessed with Sam Cooke, Vipassana meditation, Vinyasa yoga and vision boards.