Small changes produce big results. Are you ready to spread your wings?
This is The Butterfly Effect.
I work with companies to help them soar, giving them the tools to showcase their beauty through storytelling that connects on an emotional level and remains in your heart through persuasive copy and powerful images. However, it’s not just about the aesthetic – it’s data-driven and increases revenue through social media and a digital presence.
Social Media Strategy, Influencer Relations, Content Creation/Curation and Storytelling for hotels, gourmet food and startups.
From 2015 to 2018, I sharpened my skills in the luxury travel industry as Social Media Manager for Belmond hotels in Italy & Mallorca, generating organic growth of over 100K followers on Instagram between the 7 hotels.
Previous professional experience in Milan and New York at Eni, RAI, la Repubblica, We Are Social and Musement. Master in Media Relations – Università Cattolica, B.A. in Italian and Media Studies – Fordham University.
Recognized as a “photographer in Italy to follow on Instagram” by GQ Italy and Thrillist, my work has also been shared by Condé Nast Traveler and offline in exhibits by Tiny Atlas Quarterly in New York and San Francisco.
Made in NYC, inspired by Sicily, based in Palermo.
After visiting more than 30 countries around the globe, there was always one place that felt like home: Italy. After 6 years in Milan, I gave up city life for the beach in Palermo, Sicily and I’ve now set my roots on the enchanted island where I work as a consultant for Italian and global brands. I believe in everyday miracles and red lipstick, and I’m currently obsessed with Vipassana meditation, Vinyasa yoga and vision boards.